Enquiries get missed
A homeowner enquires while your team is measuring, fitting or speaking to another customer — and doesn’t always get a fast response.
Sales follow-up for independent blind & shutter companies
Turn more enquiries into booked consultations and accepted quotes.
ShadeFlow responds to new leads, recovers missed calls, follows up outstanding quotes and reactivates old opportunities—without adding more admin to your team.
Built around your existing sales process • Personal onboarding • No long-term contract
Example ShadeFlow workflow
Sarah Taylor · Plantation shutters
New enquiry1
Consultation booked1
Consultation completed1
Quote sent1
Installation won1
Instant reply sentConsultation bookedAppointment reminderQuote sentFollow-up scheduledCustomer repliedInstallation booked
The hidden sales gap
Your next installation might already be sitting in your database.
You spend money generating enquiries. But when the day gets busy, good opportunities can quietly disappear between the first message and the final installation.
Quotes go quiet
Quotes are sent, but consistent follow-up is difficult when your team is managing dozens of prospects.
Customers take time
Homeowners often compare suppliers, colours, styles and prices before making a decision. One conversation isn’t always enough.
Old opportunities disappear
Past enquiries and unclosed quotes become buried in inboxes, spreadsheets or old systems.
ShadeFlow keeps every opportunity moving while your team focuses on consultations and installations.
How it works
From first enquiry to finished installation.
New shutter enquiry
Sarah Taylor · Website · 10:42
Website enquiries, calls, social leads and other prospects enter one organised pipeline.
Example ShadeFlow workflow
See exactly how opportunities keep moving.
See how ShadeFlow keeps an opportunity moving from the first enquiry to the final installation.
01 · Speed to lead
Never leave a new enquiry waiting.
When someone requests a quote or consultation, ShadeFlow can respond immediately and place them into the correct follow-up journey.
New enquiry
Website enquiry · 10:42
Sarah Taylor
Plantation shutters · Home consultation
New enquiryAutomatic response sent · 10:42
“Hi Sarah, thanks for contacting Oak & Loom Shutters. We’ve received your enquiry about plantation shutters. A member of our team will be in touch shortly.”
Choose a convenient time02 · Missed call recovery
Turn missed calls into conversations.
Your team can’t answer every call while they’re measuring windows, visiting customers or installing. ShadeFlow can follow up automatically so the enquiry isn’t simply lost.
Missed-call recovery
Incoming call
11:36
Missed call
11:37
Automatic SMS sent
11:37
Customer replied
11:40
Hi, sorry we missed your call. Thanks for contacting Oak & Loom Shutters. Are you looking for blinds, shutters or another window covering?
Plantation shutters for three front windows.
Added to pipeline03 · Consultations
Move enquiries towards the next step while they’re still interested.
Make it easy for homeowners to arrange an in-home consultation, measuring appointment or showroom visit.
Consultation booking
Received
Customer enquiry
Shared
Available appointment slots
Thu · 10:30
Consultation booked
Sent
Automatic confirmation
Scheduled
24-hour reminder
Measured
Appointment completed
Choose a convenient time
Thu 10:30Thu 14:00Fri 09:30
04 · Quote follow-up
Don’t let good quotes go quiet.
You’ve already measured the windows, discussed options and prepared the quote. ShadeFlow helps make sure the conversation doesn’t end there.
Quote follow-up workflow
Measured
Consultation completed
Day 0
Quote sent — £X
Day 2
Follow-up scheduled
Pending
Customer hasn’t responded
Day 2
Automatic follow-up sent
Day 3
Customer replied
Day 3
Call follow-up booked
Updated
Installation won
Every follow-up stays visible to the sales team
05 · Reactivation
The enquiries you already have could be your easiest opportunities.
Previous enquiries and outstanding quotations don’t have to stay forgotten. ShadeFlow helps you organise and appropriately reconnect with people who previously showed interest.
Opportunity database
247Previous enquiries
68Unclosed quotes
194Previous customers
| Customer | Product | Consultation | Quote | Last contact | Status | Next action |
|---|---|---|---|---|---|---|
| ✓Sarah Taylor | Plantation shutters | Completed | Sent | 6 days ago | Quote outstanding | Follow up |
| ✓James Evans | Roller blinds | Booked | — | Yesterday | Consultation booked | Reminder |
| ✓Priya Shah | Motorised blinds | Completed | Sent | 21 days ago | Dormant | Reactivate |
| ✓Michael Reed | Roman blinds | — | — | Today | New enquiry | Contact |
Selected records → Reactivation campaign → Reply → Consultation booked → Quote reopened
After the installation
A completed installation can create the next customer.
Review requests
Automatically make it easier to ask satisfied customers for a Google review after installation.
Referrals
Stay connected with happy customers and make word-of-mouth referrals easier to generate.
Repeat business
Reconnect when customers may need additional rooms, replacement blinds or new window coverings.
One clear view
Know exactly where every opportunity stands.
See who needs a call, which consultations are booked and which quotes need attention — without searching through inboxes and spreadsheets.
Sales overview
Example dashboard · September
8New enquiries
4Consultations booked
6Quotes outstanding
2Installations won
3Follow-ups due
5Dormant opportunities
New enquiry8
Michael · Roman blinds
Activity today
Consultation booked4
James · Tue 10:30
Activity today
Consultation completed3
Sarah · Measured
Activity today
Quote sent6
Priya · Follow-up
Activity today
Follow-up3
Sarah · Today
Activity today
Installation won2
Hannah · Scheduled
Activity today
Lost / dormant5
Review list
Activity today
Personal onboarding
What happens after you decide to work with ShadeFlow?
Review
We review how your business currently handles enquiries, consultations and quotations.
Configure
We configure your pipeline, messages and follow-up timings around that process.
Approve
You review and approve the customer communications before anything goes live.
Launch
We connect the agreed lead sources and activate your workflows.
Improve
We review performance with you and refine the system over time.
Founding Partner Programme
Help shape ShadeFlow around how blind and shutter businesses actually sell.
We’re inviting a small number of independent UK blind and shutter companies to work directly with ShadeFlow’s founder as we refine the system around real enquiry, consultation and quote workflows.
- Personal setup and onboarding
- Direct access to the founder
- Workflows configured around your current sales process
- Input into future features and automations
- Reduced founding rate for the first three months
- No initial setup fee
- Monthly rolling agreement
AN
Founder photo placeholder
Work directly with the founder.
Hi, I’m Amzi Newman, founder of ShadeFlow. I’m building ShadeFlow specifically around how independent blind and shutter businesses handle enquiries, consultations and quotes.
Founding partners work directly with me to configure the system around their existing sales process, approve the customer communications and help shape the workflows as ShadeFlow develops.
Simple monthly plans
Choose the level of follow-up your business needs.
Essential
£199/month
- CRM & sales pipeline
- Lead capture
- Instant SMS/email response
- Missed-call text back
- Consultation booking
- Appointment reminders
Growth
£349/month
- Everything in Essential plus
- Automated quote follow-up
- Old-lead reactivation
- Review automation
- Referral campaigns
- Previous-customer campaigns
Scale
£599/month
- Everything in Growth plus
- AI-assisted enquiry qualification
- AI receptionist capabilities
- Advanced reactivation campaigns
- Multi-location/team support
- Advanced reporting
- Priority support
Any setup or usage charges will be explained and agreed before your system goes live. Messaging, calling and AI-related usage charges depend on the features and volume your business uses.
Common questions
A better system, without starting again.
More of your enquiries should become installations.
Answer five quick questions about how your business sells today, then choose a time that suits you.
Prefer to skip the questions? Book directly.
Question 1 of 5
No obligation. We’ll start by understanding how your team currently handles enquiries, consultations and quote follow-up.